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Kindness & EmpathyBuilding ConfidenceAges 4–7

Notice the Kindness, Not Just the Win

Praising who your child is — not just what they achieve — builds steadier self-worth. Here's what the research says, and how to try it today.

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Research Says

Character Praise Builds Steadier Worth

Researchers at Utrecht University found that inflated praise for achievement can actually predict lower self-esteem over time, while noticing genuine character sticks. The reframe: a child doesn't need to win to feel worthy — they need to be seen for who they already are.

Utrecht Universityapa.org

Try this

Catch the Unseen Moment

Try naming character on the spot — "You noticed your friend was sad and sat with them" — instead of saving praise for report cards and trophies. Small, specific, and said like you actually saw it.

Say It Like It's Huge

Some families treat a held door or a shared crayon like a genuine headline.

But when the moment isn't a win or a loss — when nobody's grading it — do we even know what to say?

When your child does something kind and nobody's grading it, what's your go-to?

Join to vote and see how other parents answered. Poll voting is coming soon. Join the village

Read it together

DWKD picture books turn everyday moments into stories you read with your child, then talk about together.

See the books