Do What Kids DoA parenting partner & guide — in your pocket.
The DWKD app turns everyday moments with your kids into opportunities for growth. Capture what you notice and get immediate, research-backed guidance tailored to your needs.
See the DWKD app in action
A quick walkthrough of the app, start to finish. (Beta preview)
Built for real parenting moments
Teachable moments are fleeting, and parenting advice is everywhere — but rarely about your child. DWKD cuts through the noise with guidance that meets you where you are.
Behavior Capture
Capture the moment, not the stress.
Jot down what you noticed in seconds — by text or voice — whenever it happens. No lengthy forms, no judgment. Just a simple way to remember the moments that matter.
Child Profiles
Guidance that fits your child.
Start with just an age and a nickname. DWKD learns and adapts as your child grows, and you can manage every child in your family from one place.
Personalized Content
Insights made for your family.
Receive a tailored feed of stories, activities, and discussion prompts — matched to your child's age and what you're noticing. It feels unique to your child, because it is.
Connected Resources
The best of early childhood, in one place.
DWKD is a connector. We surface trusted experts, research, and aligned communities right alongside our own content — always credited, never noise.
How it works
Up and running in three simple steps.
Create your profile
Sign up and add your child's age and nickname. That's all it takes to start.
Tell us what you notice
Share a behavior you've seen or a goal you're curious about — in your own words.
Receive tailored content
Get warm, research-backed stories, activities, and discussion prompts when you need them.
Membership that grows with you
Start free and go deeper whenever you're ready.
Free
Start exploring
- Daily personalized content
- Core behavior capture
- One child profile
Plus
Go deeper
- Priority-matched content
- More frequent delivery
- Multiple child profiles
- Member discounts
Premium
Everything DWKD
- Everything in Plus
- Full tools & resources
- The complete DWKD library
Pricing will be announced at launch. Beta testers receive founding-member perks.
Help shape DWKD
We're building DWKD alongside parents and educators like you. Join the beta, tell us what works, and become a founding member of the DWKD community.