Do What Kids DoAbout Us
We're here to help you discover the resources that work best for you.
We're Not Here to Tell You How to Parent.
Every day, your child is doing something remarkable — figuring out a feeling, trying something hard, navigating a world that didn't come with instructions. And every day, you're right there beside them, doing your best with the time and energy you have.
DWKD exists for those pivotal moments.
We translate child development research into language real parents and educators actually use. We turn everyday situations — a new school, a new sibling, a rainy day gone sideways — into stories children recognize themselves in. And we give you the words, the tools, and the confidence to turn ordinary moments into something that lasts.
Because the most important lessons a child will ever learn won't happen in a classroom. They'll happen at breakfast. At bedtime. In the backseat on the way home from the park.
And we'll help you make the most of them.
Our Story
DWKD was founded in 2024 on one simple idea: Parents and educators don't need more advice. They need resources.
Co-Founder, Sanaz Aliassar received her Masters in Organizational Leadership and Learning from Pepperdine University, and spent 25+ years studying how children grow, how they learn, and what they actually need from the adults in their lives.
DWKD's other founder, Taji Morris, earned his business degree from Boston College and is a published author. For more than 15 years, he has helped build brands and produce digital media across several industries, including tech, music, TV, and film.
Together they founded Do What Kids Do, an early childhood development brand that meets parents and educators where they are, speaks like a trusted friend, and delivers resources that can be used today.
Our Philosophy
We don't lecture. We don't prescribe. We don't believe there's one right way to raise a child.
What started as a series of children's books has grown into a full brand — stories, activities, and daily guidance — built around one goal: to make sure no one raising a child ever has to feel alone in doing so.
We believe children are capable of far more than we give them credit for. We believe parents are doing better than they think. And we believe the adults in a child's life — parents, teachers, aunts, uncles, grandparents, caregivers — are the most powerful force in early childhood development.
So that's where we stand: We're here to help you discover the resources that work best for you — noticing what you might miss, surfacing what the research actually says, and reminding you that you're exactly who your child needs.
Because raising all of our children is something none of us should have to do alone. We do it together.
— Do What Kids Do
